EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user's News Feed. As of 2011, Facebook has stopped using the EdgeRank system and uses a machine learning algorithm that, as of 2013, takes more than 100,000 factors into account. EdgeRank was developed and implemented by Serkan Piantino. == Formula and factors == In 2010, a simplified version of the EdgeRank algorithm was presented as: ∑ e d g e s e u e w e d e {\displaystyle \sum _{\mathrm {edges\,} e}u_{e}w_{e}d_{e}} where: u e {\displaystyle u_{e}} is user affinity. w e {\displaystyle w_{e}} is how the content is weighted. d e {\displaystyle d_{e}} is a time-based decay parameter. User Affinity: The User Affinity part of the algorithm in Facebook's EdgeRank looks at the relationship and proximity of the user and the content (post/status update). Content Weight: What action was taken by the user on the content. Time-Based Decay Parameter: New or old. Newer posts tend to hold a higher place than older posts. Some of the methods that Facebook uses to adjust the parameters are proprietary and not available to the public. A study has shown that it is possible to hypothesize a disadvantage of the "like" reaction and advantages of other interactions (e.g., the "haha" reaction or "comments") in content algorithmic ranking on Facebook. The "like" button can decrease the organic reach as a "brake effect of viral reach". The "haha" reaction, "comments" and the "love" reaction could achieve the highest increase in total organic reach. == Impact == EdgeRank and its successors have a broad impact on what users actually see out of what they ostensibly follow: for instance, the selection can produce a filter bubble (if users are exposed to updates which confirm their opinions etc.) or alter people's mood (if users are shown a disproportionate amount of positive or negative updates). As a result, for Facebook pages, the typical engagement rate is less than 1% (or less than 0.1% for the bigger ones), and organic reach 10% or less for most non-profits. As a consequence, for pages, it may be nearly impossible to reach any significant audience without paying to promote their content.
PhotoLine
PhotoLine is a general purpose bitmap and vector graphics editor developed and published by Computerinsel GmbH for Windows, macOS, and Linux/Wine. It was originally created in 1995 by Gerhard Huber and Martin Huber. The program combines bitmap and vector graphics editing in one seamless working application unlike most graphics software which tend to focus on either bitmap or vector editing and output. PhotoLine is considered as a market competitor to Adobe Photoshop. == Features == PhotoLine edits and composes multi-layer raster and vector images with deep support for masking and alpha compositing and with full color management. Editing and color management in PhotoLine is mostly non-destructive. Image data in layers is preserved without loss of information regardless of the document's image mode or layer transformation. color depth, image resolution, color model, and ICC profile are preserved for each individual layer or group of layers. Layers can be cloned and reused anywhere in the layer stack, including repurposed as layer masks. Layer blending and compositing in PhotoLine supports common blend modes, and features a layer blend range of -200 to +200 percent. It is also possible to control which channels are blended for each layer, adjustment layer, and layer mask or group of layers. Filters, adjustment layers, and brushes have access to Lab and HIS color modes (HIS is a variant of HSL), separately of the color model of the underlying image layer. In Addition to raster and vector editing, PhotoLine can be used for small desktop publishing projects. Multi-page documents with page spreads and text flow between text frames and pages are supported. Character and paragraph styles can be defined. Spot colors, bleed settings, a baseline grid, a table of contents generator, and PDF/X support help with these projects. PhotoLine is however much more limited when compared to dedicated publishing software such as Adobe InDesign or QuarkXPress. PhotoLine incorporates the Open-source software library LibRaw to read raw images from digital cameras for import. Developing these files is non-destructive with a choice of embedding the RAW image data either in the PhotoLine document or link to the external RAW image file. PhotoLine can open raw files as linear unmodified and non color managed source images. Photoshop PSD files can be imported and exported. Core functionality of PhotoLine can be extended through standard Photoshop filter plugins, the G'MIC digital image processing framework, and PSP tubes. External programs can be linked for a seamless round-trip workflow and files can be sent directly for processing in third-party design applications. Custom functionality is further supported through scripting and macro recording. == Early history == Developed by two brothers, Gerhard Huber and Martin Huber, PhotoLine was first released in January 1996 on the Atari ST line of personal computers from Atari Corporation. Previously, Gerhard and Martin had worked on making graphics cards for Atari computers and writing drivers for image scanners. Atari's market share was declining, and the brothers considered developing a video game to expand the business. This led them to search for image editing software that would run on Atari computers and fit their game project. Only an image editor called tms Cranach came close to what Gerhard and Martin had in mind. tms Cranach was a Raster graphics editor running on Atari's MegaST/STe, TT030, and Falcon030 systems. However, Cranach turned out to be expensive software and complicated to use. The brothers contacted tms (Cranach's developers) and this resulted in an offer from tms to purchase Cranach and its source code, as tms intended to exit the Atari software market. After the purchase of Cranach and its source code Gerhard and Martin initially continued to sell Cranach, but sales were low. In 1995 the two decided to start developing a new graphics editor called "PhotoLine". PhotoLine was developed from scratch and written in C++. It nevertheless contained a lot of know-how from Cranach (which was written in C). PhotoLine first release was launched one year later in 1996. With the growing popularity of Microsoft Windows, the release of Windows 95, and the limiting graphics hardware on the Atari platforms, the developers switched development platforms and continued development of PhotoLine for Windows only. The first Windows version (PhotoLine 2.2) was released in the middle of 1997. Shortly after, the Atari version was discontinued and saw its final release as PhotoLine 2.30. The Huber brothers released this final Atari version into the public domain in 2012. The first Classic Mac OS version of PhotoLine 6 appeared in 1999 after many ex-Atari users who had switched to Mac OS pressured the PhotoLine developers to release an Apple port. == Linux Support == PhotoLine runs natively under Windows and MacOS. While a native Linux version of PhotoLine is not available, running PhotoLine under Wine is actively supported and maintained by the developers. Running PhotoLine under Linux/Wine PhotoLine enables the user to allow Little CMS to fully support color management under Linux instead of the native OS CMS. == File format == Native PhotoLine files have the extension .PLD, which is an abbreviation of "PhotoLine Document". It can contain embedded JPEG, PNG, or camera raw images. It contains a preview image in JPEG or PNG format, which is used by the operating system or third-party applications to display a thumbnail of its contents. Thumbnails are natively supported on MacOS X. During installation on Windows the user is presented with an option to install a PLD thumbnail preview driver which enables thumbnails of PLD content in Windows Explorer. Alternatively, the FastPictureViewer Standalone Codec Pack provides the ability to display PLD thumbnails in Windows Explorer. == Version History == PhotoLine was first developed for the Atari ST computer. Version 2 was the first version for Windows, and since version 6 PhotoLine is also available for MacOS.
Creator economy
The creator economy, also known as influencer economy, is a platform-driven economy in which creators produce content, products, or services and distribute them directly to their audience through social media platforms and emerging technologies. This economic model is based on the ability of creators to build and maintain communities of users, monetizing their creative activity through multiple channels including advertising, sponsorships, product sales, crowdfunding, and subscription-based services. Creators include various professional categories such as social media influencers, YouTubers, bloggers, artists, online educators, podcasters, and independent professionals, who use platforms as infrastructure to reach their audience without necessarily relying on traditional intermediaries in the cultural and media industry. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon. == History == The term "creator" was coined by YouTube in 2011 to be used instead of "YouTube star", an expression that at the time could only apply to famous individuals on the platform. The term has since become omnipresent and is used to describe anyone creating any form of online content. A number of platforms such as TikTok, Snapchat, YouTube, and Facebook have set up funds with which to pay creators. == Criticism == The large majority of content creators derive no monetary gain for their creations, with most of the benefits accruing to the platforms who can make significant revenues from their uploads. As few as 0.1% of creators are able to earn a living through their channels.
Conversion path
A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session). In practice, the study of the dynamics of this process by the interested party has evolved into a sophisticated field, where various statistical methods are being applied to the optimization of outcomes. This includes real-time adjustment of presented content, in which a website operator tries to provide deliberate incentives to increase the odds of conversion based on various sources of information, including demographic traits, search history, and browsing events. In practice, this reflects in different content presented to users arriving from online advertising versus search engines, and similarly, different content is presented depending on their demographic segments. The fundamental metric describing this process in the aggregate is known as conversion rate.
BitClout
BitClout was an open source blockchain-based social media platform. On the platform, users could post short-form writings and photos, award money to posts they particularly like by clicking a diamond icon, as well as buy and sell "creator coins" (personalized tokens whose value depends on people's reputations). BitClout ran on a custom proof of work blockchain, and was a prototype of what can be built on DeSo (short for "Decentralized Social"). BitClout's founder and primary leader is Nader al-Naji, known pseudonymously as "Diamondhands". Under development since 2019, BitClout's blockchain created its first block in January 2021, and BitClout itself launched publicly in March 2021. The platform launched with 15,000 "reserved" accounts — a move intended to prevent impersonation, but which backfired as some people with reserved accounts tried to actively distance themselves. Later, in September 2021, BitClout was revealed to be the flagship product of the DeSo blockchain. == History == === Origins (2019 - March 2021) === In early 2019, Nader al-Naji became interested in "mixing investing and social media". He started creating a custom blockchain in May 2019, but didn't tell anyone else until November 2020. However, in the fall of 2020, al-Naji pitched BitClout's own investors under his real name and began posting job listings for a "new operation". Although BitClout was not originally intended to launch until mid-2021, its development was sped up due to "zeitgeist about decentralized social media" in January 2021. BitClout's first block was mined on 18 January 2021. Its next block was mined on 1 March 2021. === As BitClout (March - September 2021) === In early March 2021, about fifty investors received links to a password-protected website with the BitClout white paper. They were encouraged to explore the site and send the same link to "two or three other 'trusted contacts'". Within weeks users were spending millions of dollars per day on the platform. The platform's founders said they were "completely unprepared", having planned to have a "soft-launch". The leader went by the name "diamondhands" on the platform. On 24 March 2021, BitClout launched out of private beta. Investors include Sequoia Capital, Andreessen Horowitz, the venture capital firm Social Capital, Coinbase Ventures, Winklevoss Capital Management, Alexis Ohanian, Polychain, Pantera, and Digital Currency Group (CoinDesk's parent company). During its initial launch, BitClout's currency could be bought with bitcoin, but not sold except on Discord servers or Twitter threads. A single bitcoin wallet related to BitClout received more than $165M worth of deposits. In March 2021, law firm Anderson Kill P.C. sent Nader al-Naji, the presumed leader of the BitClout platform, a cease-and-desist letter, demanding the removal of Brandon Curtis's account and alleging that BitClout violated sections 1798 and 3344 of the California Civil Code by using Curtis's name and likeness without his consent. Curtis also tweeted, "Adopting Bitcoin's aesthetic to raise VC funding to carry out unethical and blatantly illegal schemes like BitClout: not cool". (However, Curtis's coin, despite not being listed on the official website, can still be bought by users searching for the original username.) Additionally, in April 2021, Lee Hsien Loong asked for his name and photograph to be removed from the site, stating that he has "nothing to do with the platform" and that "it is misleading and done without [his] permission". On 18 May 2021, diamondhands announced that 100% of the BitClout code went public. On 12 June 2021, the supply of BitClout was capped at around 11 million coins. On 18 July 2021, BitClout added the ability for users to mint and purchase NFTs within the platform. === As part of DeSo (September 2021 - July 2024) === On 21 September 2021, it was revealed that BitClout was a prototype built on DeSo, short for "Decentralized Social". As a part of this revelation, diamondhands confirmed his identity as Nader al-Naji. (As early as April 2021, it had been believed that diamondhands indeed was that person.)The Bitclout project raised $200M in funding, which went to setting up the DeSo Foundation. === End and aftermath (July 2024 - present) === In July 2024, al-Naji was arrested by the FBI and charged with wire fraud involving BitClout. He also faced civil charges of securities fraud and unregistered offers and sales of securities from the Securities and Exchange Commission. In response, the official "deso" account posted that al-Naji was "safe and at home" and "that this experience has only reinforced [his] commitment to DeSo". In February 2025, the Justice Department dropped its case against al-Naji. In March 2026, the SEC voluntarily dismissed the enforcement case with prejudice. == Design == BitClout is a social media platform. Its users can post short-form writings and photos (similarly to Twitter). They can award money to posts they particularly like by clicking a diamond icon (similarly to Twitch Bits). The prices of each account's "creator coin" goes up and down with the popularity of the celebrity behind it. For example, if someone says something negative, the value of their corresponding account may go down. This price is computed automatically according to the formula p r i c e _ i n _ b i t c l o u t = .003 ∗ c r e a t o r _ c o i n s _ i n _ c i r c u l a t i o n 2 {\displaystyle price\_in\_bitclout=.003creator\_coins\_in\_circulation^{2}} . At launch time, BitClout scraped 15,000 profiles of celebrities from Twitter to create "reserved" accounts in their names. To claim a reserved account, the account holder would need to tweet about it (which also serves as a marketing strategy). At least 80 such reserved profiles have been claimed. Proof of stake was introduced in March 2024.
Cross-language information retrieval
Cross-language information retrieval (CLIR) is a subfield of information retrieval dealing with retrieving information written in a language different from the language of the user's query. The term "cross-language information retrieval" has many synonyms, of which the following are perhaps the most frequent: cross-lingual information retrieval, translingual information retrieval, multilingual information retrieval. The term "multilingual information retrieval" refers more generally both to technology for retrieval of multilingual collections and to technology which has been moved to handle material in one language to another. The term Multilingual Information Retrieval (MLIR) involves the study of systems that accept queries for information in various languages and return objects (text, and other media) of various languages, translated into the user's language. Cross-language information retrieval refers more specifically to the use case where users formulate their information need in one language and the system retrieves relevant documents in another. To do so, most CLIR systems use various translation techniques. CLIR techniques can be classified into different categories based on different translation resources: Dictionary-based CLIR techniques Parallel corpora based CLIR techniques Comparable corpora based CLIR techniques Machine translator based CLIR techniques CLIR systems have improved so much that the most accurate multi-lingual and cross-lingual adhoc information retrieval systems today are nearly as effective as monolingual systems. Other related information access tasks, such as media monitoring, information filtering and routing, sentiment analysis, and information extraction require more sophisticated models and typically more processing and analysis of the information items of interest. Much of that processing needs to be aware of the specifics of the target languages it is deployed in. Mostly, the various mechanisms of variation in human language pose coverage challenges for information retrieval systems: texts in a collection may treat a topic of interest but use terms or expressions which do not match the expression of information need given by the user. This can be true even in a mono-lingual case, but this is especially true in cross-lingual information retrieval, where users may know the target language only to some extent. The benefits of CLIR technology for users with poor to moderate competence in the target language has been found to be greater than for those who are fluent. Specific technologies in place for CLIR services include morphological analysis to handle inflection, decompounding or compound splitting to handle compound terms, and translations mechanisms to translate a query from one language to another. The first workshop on CLIR was held in Zürich during the SIGIR-96 conference. Workshops have been held yearly since 2000 at the meetings of the Cross Language Evaluation Forum (CLEF). Researchers also convene at the annual Text Retrieval Conference (TREC) to discuss their findings regarding different systems and methods of information retrieval, and the conference has served as a point of reference for the CLIR subfield. Early CLIR experiments were conducted at TREC-6, held at the National Institute of Standards and Technology (NIST) on November 19–21, 1997. Google Search had a cross-language search feature that was removed in 2013.
Interstellar communication
Interstellar communication is the transmission of signals between planetary systems. Sending interstellar messages is potentially much easier than interstellar travel, being possible with technologies and equipment which are currently available. However, the distances from Earth to other potentially inhabited systems introduce prohibitive delays, assuming the limitations of the speed of light. Even an immediate reply to radio communications sent to stars tens of thousands of light-years away would take many human generations to arrive. == Radio == The SETI project has for the past several decades been conducting a search for signals being transmitted by extraterrestrial life located outside the Solar System, primarily in the radio frequencies of the electromagnetic spectrum. Special attention has been given to the Water Hole, the frequency of one of neutral hydrogen's absorption lines, due to the low background noise at this frequency and its symbolic association with the basis for what is likely to be the most common system of biochemistry (but see alternative biochemistry). The regular radio pulses emitted by pulsars were briefly thought to be potential intelligent signals; the first pulsar to be discovered was originally designated "LGM-1", for "Little Green Men." They were quickly determined to be of natural origin, however. Several attempts have been made to transmit signals to other stars as well. (See "Realized projects" at Active SETI.) One of the earliest and most famous was the 1974 radio message sent from the largest radio telescope in the world, the Arecibo Observatory in Puerto Rico. An extremely simple message was aimed at a globular cluster of stars known as M13 in the Milky Way Galaxy and at a distance of 30,000 light years from the Solar System. These efforts have been more symbolic than anything else, however. Further, a possible answer needs double the travel time, i.e. tens of years (near stars) or 60,000 years (M13). == Other methods == It has also been proposed that higher frequency signals, such as lasers operating at visible light frequencies, may prove to be a fruitful method of interstellar communication; at a given frequency it takes surprisingly small energy output for a laser emitter to outshine its local star from the perspective of its target. Other more exotic methods of communication have been proposed, such as modulated neutrino or gravitational wave emissions. These would have the advantage of being essentially immune to interference by intervening matter. Sending physical mail packets between stars may prove to be optimal for many applications. While mail packets would likely be limited to speeds far below that of electromagnetic or other light-speed signals (resulting in very high latency), the amount of information that could be encoded in only a few tons of physical matter could more than make up for it in terms of average bandwidth. The possibility of using interstellar messenger probes for interstellar communication — known as Bracewell probes — was first suggested by Ronald N. Bracewell in 1960, and the technical feasibility of this approach was demonstrated by the British Interplanetary Society's starship study Project Daedalus in 1978. Starting in 1979, Robert Freitas advanced arguments for the proposition that physical space-probes provide a superior mode of interstellar communication to radio signals, then undertook telescopic searches for such probes in 1979 and 1982.